Sabbatical: The Launch of "Average Jo"

I quit my job. Okay, maybe I took a sabbatical from my job, but either way I am in Montana for the next two months, finishing a novel that has nothing to do with food and writing a series of food reviews that have everything to do with first impressions.

Is it fair to judge a restaurant on a lone visit or a single meal? No, but what food review is fair? The average food review is written by some haughty food elitist making his opinion sound more important than that of the average Joe. He makes multiple visits and performs an analysis of the service, the details, and the consistency. He angles his article to the patrons who label themselves “foodies”, his peers in food appreciation.

We, as chefs, love foodies because they line our pockets. They try our specials. They order multiple courses. We also show them disdain because they write amateur reviews on Yelp and tell us how to do our jobs, when they have no educational background or credentials making them qualified to do so. They watch endless hours of cooking shows and throw elaborate dinner parties for their friends, telling themselves they know better. They buy these reviews as gospel, and believe them to be ruthless.

So the reviewer gave the restaurant a second, maybe a third chance to prove their worthiness of a positive review. What good does that do the average diner? The dictionary defines a foodie as “a person having an enthusiastic interest in the preparation and consumption of good food”. I feel I’m justified in saying that any person choosing to eat at a restaurant, no matter the caliber of that restaurant, is hoping for a good meal and quality service. Despite being perhaps less enlightened than your upper class gastronome, their opinion is actually more ruthless: if they have one bad experience, they ain’t comin’ back. Chefs, with all our knowledge and experience, still often fall into this category of diner. We work long hours, we only get one day off, and we’re not wasting our free time patronizing a restaurant where our water glass is never refilled, the burger is mediocre, and there’s no toilet paper in the bathroom.


It is with this class of diner in mind that I begin the “Average Jo” series, a simple, comprehensive first-impressionistic guide to restaurants that asks the question, “Would I come back here?”

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